NKE vs AMZN: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AMZN has stronger fundamentals based on our AI analysis.

NKE
NIKE, Inc.
C
77%
Confidence
VS
AMZN
AMAZON COM INC
A
74%
Confidence

NKE vs AMZN Fundamental Comparison

Metric NKE AMZN
Revenue $24.1B $181.5B
Net Income $1.5B $90.8B
Net Margin 6.3% 50.0%
ROE 10.8% 20.5%
ROA 4.0% 9.9%
Current Ratio 2.06x 1.18x
Debt/Equity 0.50x 0.28x
EPS $1.03 $2.78

Green = Better metric | Red = Weaker metric

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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Top Rated Undervalued Growth Dividend

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NKE vs AMZN: Frequently Asked Questions

Is NKE or AMZN the better stock in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AMZN has stronger fundamentals. NKE is graded C (77% confidence) while AMZN is graded A (74% confidence). This is not investment advice.

How does NKE compare to AMZN fundamentally?

NIKE, Inc. has ROE of 10.8% vs AMAZON COM INC's 20.5%. Net margins are 6.3% vs 50.0% respectively.

Which stock pays higher dividends, NKE or AMZN?

NKE has a dividend yield of N/A or no dividend while AMZN has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in NKE or AMZN for long term?

For long-term investing, consider that NKE has a C grade with 77% confidence, while AMZN has a A grade with 74% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about NKE vs AMZN?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For NKE vs AMZN, the AI consensus favors AMZN based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.