NKE vs AMZN: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AMZN has stronger fundamentals based on our AI analysis.

NKE
NIKE, Inc.
SELL
77%
Confidence
VS
AMZN
AMAZON COM INC
BUY
81%
Confidence

NKE vs AMZN Fundamental Comparison

Metric NKE AMZN
Revenue $24.1B $716.9B
Net Income $1.5B $77.7B
Net Margin 6.3% 10.8%
ROE 10.8% 18.9%
ROA 4.0% 9.5%
Current Ratio 2.06x 1.05x
Debt/Equity 0.50x 0.17x
EPS $1.03 $7.17

Green = Better metric | Red = Weaker metric

View Full NKE Analysis →
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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Strong Buy Undervalued Growth Dividend

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NKE vs AMZN: Frequently Asked Questions

Is NKE or AMZN a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AMZN has stronger fundamentals. NKE is rated SELL (77% confidence) while AMZN is rated BUY (81% confidence). This is not investment advice.

How does NKE compare to AMZN fundamentally?

NIKE, Inc. has ROE of 10.8% vs AMAZON COM INC's 18.9%. Net margins are 6.3% vs 10.8% respectively.

Which stock pays higher dividends, NKE or AMZN?

NKE has a dividend yield of N/A or no dividend while AMZN has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in NKE or AMZN for long term?

For long-term investing, consider that NKE has SELL rating with 77% confidence, while AMZN has BUY rating with 81% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about NKE vs AMZN?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For NKE vs AMZN, the AI consensus favors AMZN based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.