NKE vs AMZN: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

NKE has stronger fundamentals based on our AI analysis.

NKE
NIKE, Inc.
A
81%
Confidence
VS
AMZN
AMAZON COM INC
A
74%
Confidence

NKE vs AMZN Fundamental Comparison

Metric NKE AMZN
Revenue $46.4B $181.5B
Net Income $3.1B $90.8B
Net Margin 6.7% 50.0%
ROE 20.9% 20.5%
ROA 8.1% 9.9%
Current Ratio 1.96x 1.18x
Debt/Equity 0.53x 0.28x
EPS $2.10 $2.78

Green = Better metric | Red = Weaker metric

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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Top Rated Undervalued Growth Dividend

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NKE vs AMZN: Frequently Asked Questions

Is NKE or AMZN the better stock in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), NKE has stronger fundamentals. NKE is graded A (81% confidence) while AMZN is graded A (74% confidence). This is not investment advice.

How does NKE compare to AMZN fundamentally?

NIKE, Inc. has ROE of 20.9% vs AMAZON COM INC's 20.5%. Net margins are 6.7% vs 50.0% respectively.

Which stock pays higher dividends, NKE or AMZN?

NKE has a dividend yield of N/A or no dividend while AMZN has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in NKE or AMZN for long term?

For long-term investing, consider that NKE has a A grade with 81% confidence, while AMZN has a A grade with 74% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about NKE vs AMZN?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For NKE vs AMZN, the AI consensus favors NKE based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.