BKNG vs MAR: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

BKNG has stronger fundamentals based on our AI analysis.

BKNG
Booking Holdings Inc.
BUY
77%
Confidence
VS
MAR
MARRIOTT INTERNATIONAL INC /MD/
HOLD
70%
Confidence

BKNG vs MAR Fundamental Comparison

Metric BKNG MAR
Revenue $26.9B $26.2B
Net Income $5.4B $2.6B
Net Margin 20.1% 9.9%
ROE N/A N/A
ROA 18.5% 9.4%
Current Ratio 1.33x 0.43x
Debt/Equity N/A N/A
EPS $165.57 $9.51

Green = Better metric | Red = Weaker metric

View Full BKNG Analysis →
View Full MAR Analysis →
Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Strong Buy Undervalued Growth Dividend

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BKNG vs MAR: Frequently Asked Questions

Is BKNG or MAR a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), BKNG has stronger fundamentals. BKNG is rated BUY (77% confidence) while MAR is rated HOLD (70% confidence). This is not investment advice.

How does BKNG compare to MAR fundamentally?

Booking Holdings Inc. has ROE of N/A vs MARRIOTT INTERNATIONAL INC /MD/'s N/A. Net margins are 20.1% vs 9.9% respectively.

Which stock pays higher dividends, BKNG or MAR?

BKNG has a dividend yield of N/A or no dividend while MAR has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in BKNG or MAR for long term?

For long-term investing, consider that BKNG has BUY rating with 77% confidence, while MAR has HOLD rating with 70% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about BKNG vs MAR?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For BKNG vs MAR, the AI consensus favors BKNG based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.