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BKNG Stock Analysis - Booking Holdings Inc. AI Rating

BKNG Nasdaq Transportation Services DE CIK: 0001075531
Analysis Date: Mar 17, 2026 | Data as of: 2025-12-31
AI Rating
BUY
72% Confidence

Investment Thesis

Booking Holdings demonstrates strong operational fundamentals with robust revenue growth of 13.4% YoY and exceptional profitability margins (46.2% gross, 32.8% operating, 20.1% net). The company generates substantial free cash flow of $9.1B with a 33.8% FCF margin, providing strategic flexibility despite negative stockholders' equity driven by leverage and capital allocation decisions. However, net income declined 8.1% YoY despite revenue growth, warranting monitoring of cost pressures and operational efficiency.

BKNG Strengths

  • + Industry-leading profitability margins (gross 46.2%, operating 32.8%) indicating pricing power and operational leverage
  • + Exceptional free cash flow generation of $9.1B with 33.8% FCF margin, supporting capital returns and debt service
  • + Strong revenue growth of 13.4% YoY demonstrating continued market demand and market share gains
  • + Fortress balance sheet liquidity with $17.2B cash enabling strategic investments despite leverage
  • + Exceptional interest coverage ratio of 40.3x indicating minimal debt servicing risk

BKNG Risks

  • ! Net income declined 8.1% YoY despite 13.4% revenue growth, signaling margin compression or elevated costs requiring investigation
  • ! Negative stockholders' equity of -$5.6B indicating aggressive financial leverage and reduced equity cushion for downturns
  • ! Long-term debt of $18.7B representing material leverage; vulnerability to macroeconomic slowdown in travel sector
  • ! Total liabilities of $34.8B exceeding total assets of $29.3B raises refinancing and covenant considerations
  • ! 13 Form 4 insider filings in last 90 days warrant examination for insider sentiment and transaction patterns

Key Metrics to Watch

BKNG Financial Metrics

Revenue
$26.9B
Net Income
$5.4B
EPS (Diluted)
$165.57
Free Cash Flow
$9.1B
Total Assets
$29.3B
Cash Position
$17.2B

BKNG Profitability Ratios

Gross Margin 46.2%
Operating Margin 32.8%
Net Margin 20.1%
ROE N/A
ROA 18.5%
FCF Margin 33.8%

BKNG Balance Sheet & Liquidity

Current Ratio
1.33x
Quick Ratio
1.33x
Debt/Equity
N/A
Debt/Assets
119.1%
Interest Coverage
40.30x
Long-term Debt
$18.7B
Disclaimer: This analysis is generated by Claude AI based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Mar 17, 2026 | Data as of: 2025-12-31 | Powered by Claude AI