BKNG vs GOOGL: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

GOOGL has stronger fundamentals based on our AI analysis.

BKNG
Booking Holdings Inc.
BUY
77%
Confidence
VS
GOOGL
Alphabet Inc.
BUY
91%
Confidence

BKNG vs GOOGL Fundamental Comparison

Metric BKNG GOOGL
Revenue $26.9B $402.8B
Net Income $5.4B $132.2B
Net Margin 20.1% 32.8%
ROE N/A 31.8%
ROA 18.5% 22.2%
Current Ratio 1.33x 2.01x
Debt/Equity N/A 0.12x
EPS $165.57 $10.81

Green = Better metric | Red = Weaker metric

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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Strong Buy Undervalued Growth Dividend

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BKNG vs GOOGL: Frequently Asked Questions

Is BKNG or GOOGL a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), GOOGL has stronger fundamentals. BKNG is rated BUY (77% confidence) while GOOGL is rated BUY (91% confidence). This is not investment advice.

How does BKNG compare to GOOGL fundamentally?

Booking Holdings Inc. has ROE of N/A vs Alphabet Inc.'s 31.8%. Net margins are 20.1% vs 32.8% respectively.

Which stock pays higher dividends, BKNG or GOOGL?

BKNG has a dividend yield of N/A or no dividend while GOOGL has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in BKNG or GOOGL for long term?

For long-term investing, consider that BKNG has BUY rating with 77% confidence, while GOOGL has BUY rating with 91% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about BKNG vs GOOGL?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For BKNG vs GOOGL, the AI consensus favors GOOGL based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.