AMZN vs NKE: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AMZN has stronger fundamentals based on our AI analysis.

AMZN
AMAZON COM INC
A
74%
Confidence
VS
NKE
NIKE, Inc.
C
77%
Confidence

AMZN vs NKE Fundamental Comparison

Metric AMZN NKE
Revenue $181.5B $24.1B
Net Income $90.8B $1.5B
Net Margin 50.0% 6.3%
ROE 20.5% 10.8%
ROA 9.9% 4.0%
Current Ratio 1.18x 2.06x
Debt/Equity 0.28x 0.50x
EPS $2.78 $1.03

Green = Better metric | Red = Weaker metric

View Full AMZN Analysis →
View Full NKE Analysis →
Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Top Rated Undervalued Growth Dividend

You Might Also Compare

AMZN vs AAPL NKE vs MSFT AMZN vs GOOGL NKE vs NVDA

AMZN vs NKE: Frequently Asked Questions

Is AMZN or NKE the better stock in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AMZN has stronger fundamentals. AMZN is graded A (74% confidence) while NKE is graded C (77% confidence). This is not investment advice.

How does AMZN compare to NKE fundamentally?

AMAZON COM INC has ROE of 20.5% vs NIKE, Inc.'s 10.8%. Net margins are 50.0% vs 6.3% respectively.

Which stock pays higher dividends, AMZN or NKE?

AMZN has a dividend yield of N/A or no dividend while NKE has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in AMZN or NKE for long term?

For long-term investing, consider that AMZN has a A grade with 74% confidence, while NKE has a C grade with 77% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about AMZN vs NKE?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For AMZN vs NKE, the AI consensus favors AMZN based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.