AMZN vs NKE: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

NKE has stronger fundamentals based on our AI analysis.

AMZN
AMAZON COM INC
A
74%
Confidence
VS
NKE
NIKE, Inc.
A
81%
Confidence

AMZN vs NKE Fundamental Comparison

Metric AMZN NKE
Revenue $181.5B $46.4B
Net Income $90.8B $3.1B
Net Margin 50.0% 6.7%
ROE 20.5% 20.9%
ROA 9.9% 8.1%
Current Ratio 1.18x 1.96x
Debt/Equity 0.28x 0.53x
EPS $2.78 $2.10

Green = Better metric | Red = Weaker metric

View Full AMZN Analysis →
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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Top Rated Undervalued Growth Dividend

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AMZN vs NKE: Frequently Asked Questions

Is AMZN or NKE the better stock in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), NKE has stronger fundamentals. AMZN is graded A (74% confidence) while NKE is graded A (81% confidence). This is not investment advice.

How does AMZN compare to NKE fundamentally?

AMAZON COM INC has ROE of 20.5% vs NIKE, Inc.'s 20.9%. Net margins are 50.0% vs 6.7% respectively.

Which stock pays higher dividends, AMZN or NKE?

AMZN has a dividend yield of N/A or no dividend while NKE has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in AMZN or NKE for long term?

For long-term investing, consider that AMZN has a A grade with 74% confidence, while NKE has a A grade with 81% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about AMZN vs NKE?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For AMZN vs NKE, the AI consensus favors NKE based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.