AMZN vs GOOGL: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

GOOGL has stronger fundamentals based on our AI analysis.

AMZN
AMAZON COM INC
BUY
74%
Confidence
VS
GOOGL
Alphabet Inc.
BUY
88%
Confidence

AMZN vs GOOGL Fundamental Comparison

Metric AMZN GOOGL
Revenue $181.5B $109.9B
Net Income $90.8B $62.6B
Net Margin 50.0% 56.9%
ROE 20.5% 13.1%
ROA 9.9% 8.9%
Current Ratio 1.18x 1.92x
Debt/Equity 0.28x 0.16x
EPS $2.78 $5.11

Green = Better metric | Red = Weaker metric

View Full AMZN Analysis →
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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Strong Buy Undervalued Growth Dividend

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AMZN vs GOOGL: Frequently Asked Questions

Is AMZN or GOOGL a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), GOOGL has stronger fundamentals. AMZN is rated BUY (74% confidence) while GOOGL is rated BUY (88% confidence). This is not investment advice.

How does AMZN compare to GOOGL fundamentally?

AMAZON COM INC has ROE of 20.5% vs Alphabet Inc.'s 13.1%. Net margins are 50.0% vs 56.9% respectively.

Which stock pays higher dividends, AMZN or GOOGL?

AMZN has a dividend yield of N/A or no dividend while GOOGL has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in AMZN or GOOGL for long term?

For long-term investing, consider that AMZN has BUY rating with 74% confidence, while GOOGL has BUY rating with 88% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about AMZN vs GOOGL?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For AMZN vs GOOGL, the AI consensus favors GOOGL based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.