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Honest Company, Inc. (HNST) Stock Fundamental Analysis & AI Rating 2026

HNST Nasdaq Retail-Catalog & Mail-Order Houses DE CIK: 0001530979
Updated This Month • Analysis: May 8, 2026 • SEC Data: 2026-03-31
Combined AI Rating
SELL
68% Confidence
AGREEMENT
SELL
72% Conf
HOLD
65% Conf

📊 HNST Key Takeaways

Revenue: $78.1M
Net Margin: -0.1%
Free Cash Flow: $3.8M
Current Ratio: 4.51x
Debt/Equity: 0.00x
EPS: $0.00
AI Rating: SELL with 72% confidence
Honest Company, Inc. (HNST) receives a SELL rating with 68% confidence from our AI fundamental analysis based on SEC 10-K filings. With revenue of $78.1M, net profit margin of -0.1%, and return on equity (ROE) of 0.0%, Honest Company, Inc. demonstrates mixed fundamentals in the Consumer sector. Below is our complete HNST stock analysis for 2026.

Is Honest Company, Inc. (HNST) a Good Investment?

Claude

Honest Company faces deteriorating operational fundamentals with declining revenue (-1.9% YoY) and negative operating income despite a 42.6% gross margin, indicating cost structure problems. While the fortress balance sheet ($90.4M cash, zero debt, 4.51x current ratio) provides downside protection, shrinking top-line revenue combined with operating losses and collapsing EPS (-133.3% YoY) signal a business in contraction that is not self-sustaining.

ChatGPT

Debt-free balance sheet, strong liquidity, and positive free cash flow provide flexibility despite current GAAP losses. However, slight revenue contraction and negative operating margin signal the turnaround is unfinished; durable margin expansion and stabilized top-line are needed before a more constructive stance.

Why Buy Honest Company, Inc. Stock? HNST Key Strengths

Claude
  • + Fortress balance sheet with $90.4M cash and zero long-term debt
  • + Exceptional liquidity ratios (4.51x current, 3.08x quick) providing operational flexibility
  • + Positive free cash flow of $3.8M demonstrates ability to fund operations despite net losses
  • + Healthy gross margin of 42.6% showing underlying product economics remain viable
ChatGPT
  • + Debt-free with substantial cash and high liquidity (current ~4x)
  • + Positive operating cash flow and free cash flow despite losses
  • + Solid gross margin base (~33%) enabling operating leverage potential

HNST Stock Risks: Honest Company, Inc. Investment Risks

Claude
  • ! Revenue declining 1.9% YoY indicating market share loss or demand contraction
  • ! Operationally unprofitable with -659K operating loss, suggesting cost structure misalignment
  • ! Deteriorating per-share metrics with EPS down 133.3% YoY despite flat net income
  • ! High insider activity (17 Form 4 filings in 90 days) may signal shareholder confidence issues
  • ! Operating losses unsustainable long-term; cash burn could accelerate if revenue declines persist
ChatGPT
  • ! Persistent operating and net losses with negative ROE/ROA
  • ! Revenue decline (-1.9% YoY) amid competitive and demand pressures
  • ! Margin pressure from input costs/promotions; working capital reversals could weaken FCF

Key Metrics to Watch

Claude
  • * Revenue growth trajectory - stabilization needed to validate turnaround thesis
  • * Operating margin improvement - path to operating profitability is critical
  • * Free cash flow trend - cash buffer will deplete if FCF turns negative
  • * Gross margin sustainability - key indicator of pricing power and cost of goods
  • * Cash burn rate and runway - months of operations coverable by current cash position
ChatGPT
  • * Operating margin trajectory toward breakeven
  • * Revenue growth (YoY) stabilization/reacceleration

Honest Company, Inc. (HNST) Financial Metrics & Key Ratios

Revenue
$78.1M
Net Income
$-42.0K
EPS (Diluted)
$0.00
Free Cash Flow
$3.8M
Total Assets
$214.9M
Cash Position
$90.4M

💡 AI Analyst Insight

The relatively thin 4.8% FCF margin may limit capital allocation flexibility. Strong liquidity with a 4.51x current ratio provides a solid financial cushion.

HNST Profit Margin, ROE & Profitability Analysis

Gross Margin 42.6%
Operating Margin -0.8%
Net Margin -0.1%
ROE 0.0%
ROA 0.0%
FCF Margin 4.8%

HNST vs Consumer Sector: How Honest Company, Inc. Compares

How Honest Company, Inc. compares to Consumer sector averages

Net Margin
HNST -0.1%
vs
Sector Avg 8.0%
HNST Sector
ROE
HNST 0.0%
vs
Sector Avg 18.0%
HNST Sector
Current Ratio
HNST 4.5x
vs
Sector Avg 1.5x
HNST Sector
Debt/Equity
HNST 0.0x
vs
Sector Avg 0.8x
HNST Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is Honest Company, Inc. Stock Overvalued? HNST Valuation Analysis 2026

Based on fundamental analysis, Honest Company, Inc. has mixed fundamental signals relative to the Consumer sector in 2026.

Return on Equity
0.0%
Sector avg: 18%
Net Profit Margin
-0.1%
Sector avg: 8%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.00x
Sector avg: 0.8x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

Honest Company, Inc. Balance Sheet: HNST Debt, Cash & Liquidity

Current Ratio
4.51x
Quick Ratio
3.08x
Debt/Equity
0.00x
Debt/Assets
21.3%
Interest Coverage
N/A
Long-term Debt
N/A

HNST Revenue & Earnings Growth: 5-Year Financial Trend

HNST 5-year financial data: Year 2021: Revenue $318.6M, Net Income -$31.1M, EPS $-0.92. Year 2022: Revenue $318.6M, Net Income -$14.5M, EPS $-0.43. Year 2023: Revenue $344.4M, Net Income -$38.7M, EPS $-0.43. Year 2024: Revenue $378.3M, Net Income -$49.0M, EPS $-0.53. Year 2025: Revenue $378.3M, Net Income -$39.2M, EPS $-0.42.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: Honest Company, Inc.'s revenue has grown significantly by 19% over the 5-year period, indicating strong business expansion. The most recent EPS of $-0.42 indicates the company is currently unprofitable.

HNST Revenue Growth, EPS Growth & YoY Performance

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
4.8%
Free cash flow / Revenue

HNST Quarterly Earnings & Performance

Quarterly financial performance data for Honest Company, Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q1 2026 $78.1M -$42.0K $0.00
Q3 2025 $92.6M $165.0K $0.00
Q2 2025 $93.0M -$1.4M $0.03
Q1 2025 $86.2M -$1.4M $-0.01
Q3 2024 $86.2M $165.0K $0.00
Q2 2024 $84.5M -$1.4M $-0.04
Q1 2024 $83.4M -$1.4M $-0.01
Q3 2023 $84.6M -$8.1M $-0.09

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

Honest Company, Inc. Dividends, Buybacks & Capital Allocation

Operating Cash Flow
$5.5M
Cash generated from operations
Stock Buybacks
$3.0M
Shares repurchased (TTM)
Capital Expenditures
$1.7M
Investment in assets
Dividends
None
No dividend program

HNST SEC Filings: Latest 10-K & 10-Q Analysis

Access official SEC EDGAR filings for Honest Company, Inc. (CIK: 0001530979)

📋 Recent SEC Filings

Date Form Document Action
May 22, 2026 4 xslF345X06/wk-form4_1779494481.xml View →
May 22, 2026 4 xslF345X06/wk-form4_1779488219.xml View →
May 22, 2026 4 xslF345X06/wk-form4_1779487990.xml View →
May 22, 2026 4 xslF345X06/wk-form4_1779487668.xml View →
May 22, 2026 4 xslF345X06/wk-form4_1779487462.xml View →

Frequently Asked Questions about HNST

What is the AI rating for HNST?

Honest Company, Inc. (HNST) has a Combined AI Rating of SELL from Claude (SELL) and ChatGPT (HOLD) with 68% combined confidence, based on fundamental analysis of SEC EDGAR filings.

What are HNST's key strengths?

Claude: Fortress balance sheet with $90.4M cash and zero long-term debt. Exceptional liquidity ratios (4.51x current, 3.08x quick) providing operational flexibility. ChatGPT: Debt-free with substantial cash and high liquidity (current ~4x). Positive operating cash flow and free cash flow despite losses.

What are the risks of investing in HNST?

Claude: Revenue declining 1.9% YoY indicating market share loss or demand contraction. Operationally unprofitable with -659K operating loss, suggesting cost structure misalignment. ChatGPT: Persistent operating and net losses with negative ROE/ROA. Revenue decline (-1.9% YoY) amid competitive and demand pressures.

What is HNST's revenue and growth?

Honest Company, Inc. reported revenue of $78.1M.

Does HNST pay dividends?

Honest Company, Inc. does not currently pay dividends.

Where can I find HNST SEC filings?

Official SEC filings for Honest Company, Inc. (CIK: 0001530979) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is HNST's EPS?

Honest Company, Inc. has a diluted EPS of $0.00.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is HNST a good stock to buy right now?

Based on our AI fundamental analysis in May 2026, Honest Company, Inc. has a SELL rating with 68% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is HNST stock overvalued or undervalued?

Valuation metrics for HNST: ROE of 0.0% (sector avg: 18%), net margin of -0.1% (sector avg: 8%). Compare these metrics with sector averages to assess valuation.

Should I buy HNST stock in 2026?

Our dual AI analysis gives Honest Company, Inc. a combined SELL rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is HNST's free cash flow?

Honest Company, Inc.'s operating cash flow is $5.5M, with capital expenditures of $1.7M. FCF margin is 4.8%.

How does HNST compare to other Consumer stocks?

Vs Consumer sector averages: Net margin -0.1% (avg: 8%), ROE 0.0% (avg: 18%), current ratio 4.51 (avg: 1.5).

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Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: May 8, 2026 | Data as of: 2026-03-31 | Powered by Claude AI