MS vs AAPL: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AAPL has stronger fundamentals based on our AI analysis.

MS
MORGAN STANLEY
HOLD
70%
Confidence
VS
AAPL
Apple Inc.
BUY
87%
Confidence

MS vs AAPL Fundamental Comparison

Metric MS AAPL
Revenue $59.1B $143.8B
Net Income $16.9B $42.1B
Net Margin 28.5% 29.3%
ROE 15.1% 47.7%
ROA 1.2% 11.1%
Current Ratio N/A 0.97x
Debt/Equity 3.06x 1.00x
EPS $10.21 $2.84

Green = Better metric | Red = Weaker metric

View Full MS Analysis →
View Full AAPL Analysis →
Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Strong Buy Undervalued Growth Dividend

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MS vs AAPL: Frequently Asked Questions

Is MS or AAPL a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AAPL has stronger fundamentals. MS is rated HOLD (70% confidence) while AAPL is rated BUY (87% confidence). This is not investment advice.

How does MS compare to AAPL fundamentally?

MORGAN STANLEY has ROE of 15.1% vs Apple Inc.'s 47.7%. Net margins are 28.5% vs 29.3% respectively.

Which stock pays higher dividends, MS or AAPL?

MS has a dividend yield of N/A or no dividend while AAPL has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in MS or AAPL for long term?

For long-term investing, consider that MS has HOLD rating with 70% confidence, while AAPL has BUY rating with 87% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about MS vs AAPL?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For MS vs AAPL, the AI consensus favors AAPL based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.