BKNG vs MSFT: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

MSFT has stronger fundamentals based on our AI analysis.

BKNG
Booking Holdings Inc.
A
76%
Confidence
VS
MSFT
MICROSOFT CORP
A
91%
Confidence

BKNG vs MSFT Fundamental Comparison

Metric BKNG MSFT
Revenue $5.5B $241.8B
Net Income $1.1B $98.0B
Net Margin 19.6% 40.5%
ROE N/A 23.6%
ROA 3.9% 14.1%
Current Ratio 1.06x 1.28x
Debt/Equity N/A 0.10x
EPS $1.36 $13.14

Green = Better metric | Red = Weaker metric

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Browse Sectors: Technology Healthcare Finance Energy Consumer Industrial
Stock Lists: Top Rated Undervalued Growth Dividend

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BKNG vs MSFT: Frequently Asked Questions

Is BKNG or MSFT the better stock in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), MSFT has stronger fundamentals. BKNG is graded A (76% confidence) while MSFT is graded A (91% confidence). This is not investment advice.

How does BKNG compare to MSFT fundamentally?

Booking Holdings Inc. has ROE of N/A vs MICROSOFT CORP's 23.6%. Net margins are 19.6% vs 40.5% respectively.

Which stock pays higher dividends, BKNG or MSFT?

BKNG has a dividend yield of N/A or no dividend while MSFT has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in BKNG or MSFT for long term?

For long-term investing, consider that BKNG has a A grade with 76% confidence, while MSFT has a A grade with 91% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about BKNG vs MSFT?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For BKNG vs MSFT, the AI consensus favors MSFT based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.