UP and Maharashtra Lead the Sales for Patanjali Food Industries Limited

Patanjali Food Industries Limited's top sales for the year came from two key states of Uttar Pradesh (UP) and Maharashtra with each contributing in the range of ₹250 to ₹450 crores. 

by Damodharan N

Updated Jul 02, 2024

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UP and Maharashtra Lead the Sales for Patanjali Food Industries Limited

In a significant development for Patanjali Food Industries Limited, Uttar Pradesh (UP) and Maharashtra have emerged as the top contributors to the company's annual sales, each bringing in between ₹250 to ₹450 crores. These states lead the charge, followed closely by Gujarat, Madhya Pradesh, and Rajasthan, where sales range from ₹150 to ₹250 crores annually. Even the northeastern state of Assam has shown strong sales performance in this category.

On the other hand, states like Karnataka, Chhattisgarh, Odisha, Jharkhand, Bihar, West Bengal, Haryana, and Punjab fall in the category of ₹50 to ₹150 crores in annual sales. Meanwhile, states such as Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Himachal Pradesh, Uttarakhand, Jammu and Kashmir, Ladakh, Arunachal Pradesh, Nagaland, Mizoram, Manipur, Tripura, and Meghalaya report less than ₹50 crores in annual sales for the company.

This distribution highlights the regional sales dynamics of Patanjali Food Industries Limited across India, showcasing strong performances in some states while aiming for growth in others.

Patanjali Food Financial Fundamentals 

PFL aims to transition into a contemporary pure-play FMCG company with a focus on expanding its presence in the home and personal care segments. The acquisition of Home & Personal Care business and ongoing efforts in marketing and distribution are expected to drive synergies and operational efficiencies.

By leveraging its strong brand equity and extensive product portfolio, PFL is poised to capitalize on emerging consumer trends and solidify its position in the competitive FMCG market.

Dental Care Segment: 

Patanjali Food Industries Limited (PFL) has made significant strides in its Dental Care segment, contributing ₹1,345 crores, which accounts for 49% of its total revenue. With a robust Gross Profit (GP) margin of 56% and EBITDA margin of 24%, the segment is anchored by popular products such as Dant Kanti Natural Toothpaste, Dant Kanti Medicated Toothpaste, and Dant Kanti Advanced Toothpaste. Looking forward, PFL aims to strengthen its market presence with continued emphasis on innovation and marketing strategies.

Skin Care Segment: 

The Skin Care segment of PFL generates ₹725 crores, constituting 26% of its total revenue. It boasts a GP margin of 48% and an EBITDA margin of 14%. This segment offers a wide range of products including Saundarya Body Cleansers, Facewash & Creams, Neem Kanti Body Soap, and Neem Tulsi Face Wash. PFL plans to expand its portfolio in this segment, leveraging its strong brand presence and consumer trust to capture a larger market share.

Home Care Segment: 

PFL's Home Care segment contributes ₹410 crores, making up 15% of its total revenue, with a GP margin of 29% and EBITDA margin of 9%. Key products in this segment include Super Dishwash Bar & Gel, Herbal Wash Detergent Powder, and Herbal Hand Wash. The company aims to enhance its distribution network and product offerings to capitalize on the growing demand for home care solutions.

Hair Care Segment: 

The Hair Care segment of PFL generates ₹291 crores, accounting for 11% of its total revenue, with a GP margin of 35% and EBITDA margin of 12%. Products like Kesh Kanti Hair Cleansers & Conditioners, Kesh Kanti Hair Oil, and Herbal Hair Color & Hair Wash Powder drive growth in this segment. PFL plans to innovate further in hair care products, focusing on natural ingredients and customer preferences.

Marquee Products:

PFL's marquee products, which include a range of household essentials and personal care items, collectively contribute significantly to its revenue. These products, such as Dant Kanti, Body Cleansers, Dishwash Bar, Shampoo, Aloevera Gel, and others, play a crucial role in maintaining consumer loyalty and market leadership for the company.

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Recent Merger Details

Patanjali Food Industries Limited (PFL) recently undertook a significant merger, acquiring a Home & Personal Care (HPC) business on a slump sales basis for ₹1,100 crores. This acquisition includes assets such as land, buildings, plants, machinery, inventory, and infrastructure, along with associated liabilities.

As part of the deal, PFL also secured a 20-year License Fee Agreement, ensuring a minimum guarantee of ₹83 crores annually, alongside a 3% fee on gross sales. The merger aims to strategically enhance PFL's portfolio by integrating expertise in traditional Ayurveda with modern science, thereby expanding its presence in the FMCG sector.

This move underscores PFL's commitment to bolstering its market position and leveraging synergies in distribution, product innovation, and consumer reach across diverse segments like food, biscuits, consumer health, and nutraceuticals.

Read the full Investor Presentation Here 

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Patanjali Food Industries Limited 

Patanjali Food Industries Limited, formerly Ruchi Soya Industries Limited, has established itself since its inception in 1986 as a key player in India's edible oil industry. Known for its integrated operations across the entire value chain from farming to consumer products, the company holds a prominent position among FMCG manufacturers, specializing in healthy edible oils and pioneering soya foods in the country.

With 22 manufacturing units boasting significant refining, seed crushing, and packaging capacities, totaling 11,000 tonnes per day, Patanjali Food Industries operates strategically to ensure proximity to both raw materials and markets. This setup supports its robust distribution network and extensive sales force, facilitating smooth operations and meeting growing domestic demands.

Additionally, the company leverages its exclusive procurement rights over vast land areas in India for palm oil cultivation, further enhancing its production capabilities and enabling exports of by-products like soya meal and lecithin to international markets.

UP and Maharashtra lead the Sales for Patanjali Food Industries Limited - FAQs

1. What was PFL's revenue for FY24?      

PFL's revenue for FY24 was ₹31,962 crores.

2. What was the FMCG share of PFL's revenue in FY24?  

The FMCG share of PFL's revenue in FY24 was over 30%.

3. What is PFL's target for the FMCG and Edible Oil segments split?  

PFL aims to achieve a 50:50 split between FMCG and Edible Oil segments.

4. How many products does PFL offer in its Dental Care segment?  

PFL offers 9 products in its Dental Care segment.

5. What is the revenue contribution from PFL's Dental Care segment?  

The revenue from PFL's Dental Care segment is ₹1,345 crores, accounting for 49% of total revenue.

6. What are the gross profit (GP) margins for PFL's Dental Care segment?  

The GP margin for PFL's Dental Care segment is 56%.

7. What are the EBITDA margins for PFL's Dental Care segment?  

The EBITDA margin for PFL's Dental Care segment is 24%.

8. How many SKUs does PFL offer in its Skin Care segment?  

PFL offers 84 SKUs in its Skin Care segment.

9. What is the revenue contribution from PFL's Skin Care segment?  

The revenue from PFL's Skin Care segment is ₹725 crores, accounting for 26% of total revenue.

10. What are the gross profit (GP) margins for PFL's Skin Care segment?  

The GP margin for PFL's Skin Care segment is 48%.

11. What are the EBITDA margins for PFL's Skin Care segment?      

The EBITDA margin for PFL's Skin Care segment is 14%.

12. How many products does PFL offer in its Home Care segment?  

PFL offers 18 products in its Home Care segment.

13. What is the revenue contribution from PFL's Home Care segment?  

The revenue from PFL's Home Care segment is ₹410 crores, accounting for 15% of total revenue.

14. What are the gross profit (GP) margins for PFL's Home Care segment?  

The GP margin for PFL's Home Care segment is 29%.

15. What are the EBITDA margins for PFL's Home Care segment?  

The EBITDA margin for PFL's Home Care segment is 9%.

16. How many products does PFL offer in its Hair Care segment?  

PFL offers 20 products in its Hair Care segment.

17. What is the revenue contribution from PFL's Hair Care segment?  

The revenue from PFL's Hair Care segment is ₹291 crores, accounting for 11% of total revenue.

18. What are the gross profit (GP) margins for PFL's Hair Care segment?  

The GP margin for PFL's Hair Care segment is 35%.

19. What are the EBITDA margins for PFL's Hair Care segment?      

The EBITDA margin for PFL's Hair Care segment is 12%.

20. What are the marquee products offered by PFL?  

Marquee products offered by PFL include Dant Kanti, Body Cleanser, Dishwash Bar, Shampoo, Aloe Vera Gel, Facewash, Detergent Powder, Cream, Hair Oil, and Floor Cleaner.

21. What is the revenue contribution from PFL's Edible Oils segment?  

The revenue from PFL's Edible Oils segment is ₹22,384 crores.

22. What is the revenue contribution from PFL's FMCG segment excluding Edible Oils?  

The revenue from PFL's FMCG segment excluding Edible Oils is ₹9,643 crores.

23. What is the revenue contribution from PFL's Home & Personal Care (HPC) business?  

The revenue from PFL's Home & Personal Care (HPC) business is ₹2,772 crores.

24. What is the EBITDA margin for PFL's Home & Personal Care (HPC) business?  

The EBITDA margin for PFL's Home & Personal Care (HPC) business is 18%.

25. What is the GP margin for PFL's Home & Personal Care (HPC) business?        

The GP margin for PFL's Home & Personal Care (HPC) business is 48%.

26. How many products does PFL offer in its Home & Personal Care (HPC) segment?  

PFL offers 92 products in its Home & Personal Care (HPC) segment.

27. How many countries does PFL export its products to annually?  

PFL exports its products to 34 countries annually, generating over ₹320 crores in export revenue.

28. What is PFL's distribution architecture?    

PFL operates through an omni-channel distribution network comprising Super Distributors, Distributors, Chikitsalaya, Arogya Kendra, Grameen Arogya Kendra, with over 8,000 retail touchpoints and presence on all major eCommerce platforms.

29. What is the annual revenue contribution from PFL's exports channel for branded products?  

PFL's exports channel for branded products, including Biscuits & Nutraceuticals, contributes significantly to its revenue.

30. What was PFL's revenue growth rate (CAGR) for its Home & Personal Care (HPC) business over the last three years?

PFL's Home & Personal Care (HPC) business has maintained a revenue growth rate (CAGR) of 6.4% over the last three years.

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