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Harte Hanks Inc. (HHS) Stock Fundamental Analysis & AI Rating 2026

HHS Nasdaq Services-Direct Mail Advertising Services DE CIK: 0000045919
Updated This Month • Analysis: May 16, 2026 • SEC Data: 2026-03-31
Combined AI Rating
SELL
80% Confidence
AGREEMENT
STRONG SELL
95% Conf
SELL
64% Conf

📊 HHS Key Takeaways

Revenue: $37.3M
Net Margin: -1.7%
Free Cash Flow: $-922.0K
Current Ratio: 1.49x
Debt/Equity: 0.00x
EPS: $-0.08
AI Rating: STRONG SELL with 95% confidence
Harte Hanks Inc. (HHS) receives a SELL rating with 80% confidence from our AI fundamental analysis based on SEC 10-K filings. With revenue of $37.3M, net profit margin of -1.7%, and return on equity (ROE) of -3.1%, Harte Hanks Inc. demonstrates mixed fundamentals in the Services sector. Below is our complete HHS stock analysis for 2026.

Is Harte Hanks Inc. (HHS) a Good Investment?

Claude

Harte Hanks faces structural deterioration with consistent unprofitability (-2.1% operating margin), negative free cash flow (-$922K), and zero revenue growth in a declining direct mail advertising industry. Despite debt-free balance sheet, the company is burning cash with limited runway and no path to recovery evident in fundamentals.

ChatGPT

Debt-free and marginally profitable at the operating line, but revenue is flat and margins are razor-thin. Persistent negative operating and free cash flow, weak interest coverage, and a small equity base indicate fragile financial health in a structurally challenged direct-mail market. Without clear, sustained margin expansion and cash generation, fundamentals skew negative.

Why Buy Harte Hanks Inc. Stock? HHS Key Strengths

Claude
  • + Zero long-term debt reduces financial distress risk
  • + Current ratio of 1.49x provides adequate short-term liquidity
  • + Established $37.3M revenue base with customer relationships
ChatGPT
  • + Debt-free balance sheet with adequate near-term liquidity
  • + Operating income slightly positive; EPS improved materially YoY
  • + Asset-light working capital (high quick ratio) provides flexibility

HHS Stock Risks: Harte Hanks Inc. Investment Risks

Claude
  • ! Operating and net income negative (-$768K and -$628K respectively) with negative margins
  • ! Free cash flow deeply negative at -$922K with operating cash burn of -$575K
  • ! Direct mail advertising is structurally declining industry facing digital disruption
  • ! Flat YoY revenue growth signals market stagnation and competitive weakness
  • ! Cash runway severely constrained at $4.5M against ongoing losses
  • ! Negative ROE (-3.1%) and ROA (-0.7%) indicate shareholder value destruction
  • ! Capital spending ($347K) while unprofitable suggests capital-intensive model under stress
ChatGPT
  • ! Negative operating and free cash flow
  • ! Very thin margins and weak interest coverage (~1.9x)
  • ! Flat revenue in a challenged industry heightens execution risk

Key Metrics to Watch

Claude
  • * Operating cash flow stabilization and return to positive generation
  • * Revenue growth acceleration or further decline trajectory
  • * Operating margin path to profitability and breakeven timeline
ChatGPT
  • * Operating cash flow and free cash flow (TTM)
  • * Operating margin (%) and revenue growth YoY

Harte Hanks Inc. (HHS) Financial Metrics & Key Ratios

Revenue
$37.3M
Net Income
$-628.0K
EPS (Diluted)
$-0.08
Free Cash Flow
$-922.0K
Total Assets
$90.4M
Cash Position
$4.5M

💡 AI Analyst Insight

Harte Hanks Inc. presents a mixed fundamental picture. Review the detailed metrics above to form your own investment thesis.

HHS Profit Margin, ROE & Profitability Analysis

Gross Margin N/A
Operating Margin -2.1%
Net Margin -1.7%
ROE -3.1%
ROA -0.7%
FCF Margin -2.5%

HHS vs Services Sector: How Harte Hanks Inc. Compares

How Harte Hanks Inc. compares to Services sector averages

Net Margin
HHS -1.7%
vs
Sector Avg 10.0%
HHS Sector
ROE
HHS -3.1%
vs
Sector Avg 16.0%
HHS Sector
Current Ratio
HHS 1.5x
vs
Sector Avg 1.5x
HHS Sector
Debt/Equity
HHS 0.0x
vs
Sector Avg 0.7x
HHS Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is Harte Hanks Inc. Stock Overvalued? HHS Valuation Analysis 2026

Based on fundamental analysis, Harte Hanks Inc. has mixed fundamental signals relative to the Services sector in 2026.

Return on Equity
-3.1%
Sector avg: 16%
Net Profit Margin
-1.7%
Sector avg: 10%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.00x
Sector avg: 0.7x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

Harte Hanks Inc. Balance Sheet: HHS Debt, Cash & Liquidity

Current Ratio
1.49x
Quick Ratio
1.49x
Debt/Equity
0.00x
Debt/Assets
77.8%
Interest Coverage
-3.84x
Long-term Debt
$0.0

HHS Revenue & Earnings Growth: 5-Year Financial Trend

HHS 5-year financial data: Year 2021: Revenue $194.6M, Net Income -$1.7M, EPS $-0.34. Year 2022: Revenue $206.3M, Net Income $15.0M, EPS $1.76. Year 2023: Revenue $206.3M, Net Income $36.8M, EPS $4.75. Year 2024: Revenue $191.5M, Net Income -$1.6M, EPS $-0.21. Year 2025: Revenue $185.2M, Net Income -$30.3M, EPS $-4.15.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: Harte Hanks Inc.'s revenue has remained relatively flat over the 5-year period, with a 5% decline. The most recent EPS of $-4.15 indicates the company is currently unprofitable.

HHS Revenue Growth, EPS Growth & YoY Performance

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
-2.5%
Free cash flow / Revenue

HHS Quarterly Earnings & Performance

Quarterly financial performance data for Harte Hanks Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q1 2026 $37.3M -$392.0K $-0.05
Q3 2025 $39.5M $142.0K $0.02
Q2 2025 $38.6M -$171.0K $-0.05
Q1 2025 $41.6M -$171.0K $-0.02
Q3 2024 $47.1M $142.0K $0.02
Q2 2024 $45.0M -$171.0K $-0.03
Q1 2024 $45.4M -$171.0K $-0.02
Q3 2023 $47.1M $407.0K $0.05

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

Harte Hanks Inc. Dividends, Buybacks & Capital Allocation

Operating Cash Flow
-$575.0K
Cash generated from operations
Capital Expenditures
$347.0K
Investment in assets
Dividends
None
No dividend program

HHS SEC Filings: Latest 10-K & 10-Q Analysis

Access official SEC EDGAR filings for Harte Hanks Inc. (CIK: 0000045919)

📋 Recent SEC Filings

Date Form Document Action
May 21, 2026 8-K hhs-20260521.htm View →
May 15, 2026 10-Q hrth-20260331.htm View →
May 14, 2026 8-K hhs-20260514.htm View →
Apr 9, 2026 DEF 14A hrth-20260409.htm View →
Mar 18, 2026 8-K hhs-20260317.htm View →

Frequently Asked Questions about HHS

What is the AI rating for HHS?

Harte Hanks Inc. (HHS) has a Combined AI Rating of SELL from Claude (STRONG SELL) and ChatGPT (SELL) with 80% combined confidence, based on fundamental analysis of SEC EDGAR filings.

What are HHS's key strengths?

Claude: Zero long-term debt reduces financial distress risk. Current ratio of 1.49x provides adequate short-term liquidity. ChatGPT: Debt-free balance sheet with adequate near-term liquidity. Operating income slightly positive; EPS improved materially YoY.

What are the risks of investing in HHS?

Claude: Operating and net income negative (-$768K and -$628K respectively) with negative margins. Free cash flow deeply negative at -$922K with operating cash burn of -$575K. ChatGPT: Negative operating and free cash flow. Very thin margins and weak interest coverage (~1.9x).

What is HHS's revenue and growth?

Harte Hanks Inc. reported revenue of $37.3M.

Does HHS pay dividends?

Harte Hanks Inc. does not currently pay dividends.

Where can I find HHS SEC filings?

Official SEC filings for Harte Hanks Inc. (CIK: 0000045919) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is HHS's EPS?

Harte Hanks Inc. has a diluted EPS of $-0.08.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is HHS a good stock to buy right now?

Based on our AI fundamental analysis in May 2026, Harte Hanks Inc. has a SELL rating with 80% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is HHS stock overvalued or undervalued?

Valuation metrics for HHS: ROE of -3.1% (sector avg: 16%), net margin of -1.7% (sector avg: 10%). Compare these metrics with sector averages to assess valuation.

Should I buy HHS stock in 2026?

Our dual AI analysis gives Harte Hanks Inc. a combined SELL rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is HHS's free cash flow?

Harte Hanks Inc.'s operating cash flow is $-575.0K, with capital expenditures of $347.0K. FCF margin is -2.5%.

How does HHS compare to other Services stocks?

Vs Services sector averages: Net margin -1.7% (avg: 10%), ROE -3.1% (avg: 16%), current ratio 1.49 (avg: 1.5).

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Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: May 16, 2026 | Data as of: 2026-03-31 | Powered by Claude AI