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MAX Stock Analysis 2026 - MediaAlpha, Inc. AI Rating

MAX NYSE Services-Business Services, NEC DE CIK: 0001818383
Recently Updated • Analysis: Apr 1, 2026 • SEC Data: 2025-12-31
HOLD
45% Conf
Pending
Analysis scheduled

📊 MAX Key Takeaways

Revenue: $1.1B
Net Margin: 2.3%
Free Cash Flow: $65.3M
Current Ratio: 1.18x
Debt/Equity: 36.88x
EPS: $0.39
AI Rating: HOLD with 45% confidence

Is MAX a Good Investment? Thesis Analysis

Claude

MediaAlpha demonstrates strong revenue growth (28.8% YoY) and solid free cash flow generation ($65.3M), but is severely overleveraged with liabilities exceeding assets and a debt-to-equity ratio of 36.88x, indicating significant financial distress. Profitability margins are extremely thin (2.3% net margin), making the company vulnerable to operational disruptions despite top-line expansion.

Why Buy MAX? Key Strengths

Claude
  • + Robust revenue growth of 28.8% year-over-year showing market traction and scalability
  • + Strong free cash flow of $65.3M with 5.9% FCF margin demonstrating cash generation capability
  • + Positive net income of $25.6M and improving EPS growth (+25.8% YoY) showing operational profitability improvement

MAX Investment Risks to Consider

Claude
  • ! Critical balance sheet distress: liabilities ($413.0M) exceed total assets ($383.8M) with stockholders' equity only $4.2M, indicating minimal equity cushion
  • ! Extremely high leverage with debt-to-equity ratio of 36.88x and long-term debt of $153.4M creating sustainability concerns
  • ! Razor-thin profitability margins (2.0% operating margin, 2.3% net margin) leave minimal room for error and make the business vulnerable to cost pressures
  • ! Low interest coverage ratio of 2.1x suggests limited ability to service debt obligations if cash flow deteriorates

Key Metrics to Watch

Claude
  • * Debt reduction trajectory and refinancing activity to address leverage concerns
  • * Operating margin expansion to demonstrate margin improvement beyond pure revenue growth
  • * Liabilities-to-assets ratio trend to assess whether balance sheet is stabilizing or deteriorating further

MAX Financial Metrics

Revenue
$1.1B
Net Income
$25.6M
EPS (Diluted)
$0.39
Free Cash Flow
$65.3M
Total Assets
$383.8M
Cash Position
$46.9M

💡 AI Analyst Insight

MediaAlpha, Inc. presents a mixed fundamental picture. Review the detailed metrics above to form your own investment thesis.

MAX Profitability Ratios

Gross Margin N/A
Operating Margin 2.0%
Net Margin 2.3%
ROE 615.9%
ROA 6.7%
FCF Margin 5.9%

MAX vs Default Sector

How MediaAlpha, Inc. compares to Default sector averages

Net Margin
MAX 2.3%
vs
Sector Avg 12.0%
MAX Sector
ROE
MAX 615.9%
vs
Sector Avg 15.0%
MAX Sector
Current Ratio
MAX 1.2x
vs
Sector Avg 1.8x
MAX Sector
Debt/Equity
MAX 36.9x
vs
Sector Avg 0.7x
MAX Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is MAX Overvalued or Undervalued?

Based on fundamental analysis, MediaAlpha, Inc. has mixed fundamental signals relative to the Default sector in 2026.

Return on Equity
615.9%
Sector avg: 15%
Net Profit Margin
2.3%
Sector avg: 12%
Revenue Growth
N/A
Year-over-year
Debt/Equity
36.88x
Sector avg: 0.7x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

MAX Balance Sheet & Liquidity

Current Ratio
1.18x
Quick Ratio
1.18x
Debt/Equity
36.88x
Debt/Assets
107.6%
Interest Coverage
2.13x
Long-term Debt
$153.4M

MAX 5-Year Financial Trend & Growth Analysis

MAX 5-year financial data: Year 2021: Revenue $645.3M, Net Income -$4.4M, EPS $-0.14. Year 2022: Revenue $645.3M, Net Income -$4.4M, EPS $-0.14. Year 2023: Revenue $645.3M, Net Income -$5.3M, EPS $-0.19. Year 2024: Revenue $864.7M, Net Income -$57.7M, EPS $-1.37. Year 2025: Revenue $1.1B, Net Income -$40.4M, EPS $-0.89.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: MediaAlpha, Inc.'s revenue has grown significantly by 73% over the 5-year period, indicating strong business expansion. The most recent EPS of $-0.89 indicates the company is currently unprofitable.

MAX Growth Metrics (YoY)

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
5.9%
Free cash flow / Revenue

MAX Quarterly Performance

Quarterly financial performance data for MediaAlpha, Inc. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q3 2025 $259.1M -$5.8M $-0.11
Q2 2025 $178.3M $2.5M $0.04
Q1 2025 $126.6M -$1.1M $-0.02
Q3 2024 $74.6M $9.5M $0.17
Q2 2024 $84.8M $2.5M $0.04
Q1 2024 $111.6M -$1.1M $-0.02
Q3 2023 $74.6M -$13.5M $-0.29
Q2 2023 $84.8M -$9.1M $-0.22

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

MAX Capital Allocation

Operating Cash Flow
$65.6M
Cash generated from operations
Stock Buybacks
$47.3M
Shares repurchased (TTM)
Capital Expenditures
$340.0K
Investment in assets
Dividends
None
No dividend program

MAX SEC 10-K & 10-Q Filing Analysis

Access official SEC EDGAR filings for MediaAlpha, Inc. (CIK: 0001818383)

📋 Recent SEC Filings

Date Form Document Action
Mar 30, 2026 8-K max-20260325.htm View →
Mar 27, 2026 4 xslF345X06/wk-form4_1774647675.xml View →
Mar 25, 2026 4 xslF345X06/wk-form4_1774472614.xml View →
Mar 23, 2026 DEF 14A max-20260323.htm View →
Mar 19, 2026 8-K max-20260313.htm View →

Frequently Asked Questions about MAX

What is the AI rating for MAX?

MediaAlpha, Inc. (MAX) has an AI rating of HOLD with 45% confidence, based on fundamental analysis of SEC EDGAR filings.

What are MAX's key strengths?

Claude: Robust revenue growth of 28.8% year-over-year showing market traction and scalability. Strong free cash flow of $65.3M with 5.9% FCF margin demonstrating cash generation capability.

What are the risks of investing in MAX?

Claude: Critical balance sheet distress: liabilities ($413.0M) exceed total assets ($383.8M) with stockholders' equity only $4.2M, indicating minimal equity cushion. Extremely high leverage with debt-to-equity ratio of 36.88x and long-term debt of $153.4M creating sustainability concerns.

What is MAX's revenue and growth?

MediaAlpha, Inc. reported revenue of $1.1B.

Does MAX pay dividends?

MediaAlpha, Inc. does not currently pay dividends.

Where can I find MAX SEC filings?

Official SEC filings for MediaAlpha, Inc. (CIK: 0001818383) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is MAX's EPS?

MediaAlpha, Inc. has a diluted EPS of $0.39.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is MAX a good stock to buy right now?

Based on our AI fundamental analysis in April 2026, MediaAlpha, Inc. has a HOLD rating with 45% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is MAX stock overvalued or undervalued?

Valuation metrics for MAX: ROE of 615.9% (sector avg: 15%), net margin of 2.3% (sector avg: 12%). Higher ROE suggests strong returns relative to peers.

Should I buy MAX stock in 2026?

Our dual AI analysis gives MediaAlpha, Inc. a combined HOLD rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is MAX's free cash flow?

MediaAlpha, Inc.'s operating cash flow is $65.6M, with capital expenditures of $340.0K. FCF margin is 5.9%.

How does MAX compare to other Default stocks?

Vs Default sector averages: Net margin 2.3% (avg: 12%), ROE 615.9% (avg: 15%), current ratio 1.18 (avg: 1.8).

Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Apr 1, 2026 | Data as of: 2025-12-31 | Powered by Claude AI