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NUS Stock Analysis 2026 - NU SKIN ENTERPRISES, INC. AI Rating

NUS NYSE Wholesale-Drugs, Proprietaries & Druggists' Sundries DE CIK: 0001021561
Recently Updated • Analysis: Apr 3, 2026 • SEC Data: 2025-12-31
HOLD
62% Conf
Pending
Analysis scheduled

📊 NUS Key Takeaways

Revenue: $1.5B
Net Margin: 10.8%
Free Cash Flow: $46.0M
Current Ratio: 2.08x
Debt/Equity: 0.25x
EPS: $3.18
AI Rating: HOLD with 62% confidence

Is NUS a Good Investment? Thesis Analysis

Claude

Nu Skin demonstrates solid profitability with strong margins (69.4% gross, 10.8% net) and healthy ROE/ROA, but faces significant headwinds from 14.3% revenue decline YoY, indicating market challenges or structural demand issues. The dramatic net income surge (+209.3% YoY) appears driven by non-operational items rather than sustainable business growth, warranting cautious evaluation of earnings quality.

Why Buy NUS? Key Strengths

Claude
  • + Exceptionally high gross margin of 69.4% indicates strong pricing power and cost management
  • + Solid balance sheet with 2.08x current ratio, 0.25x debt/equity, and adequate liquidity (238.6M cash)
  • + Strong returns on equity (19.9%) and assets (11.4%) demonstrate efficient capital deployment
  • + Healthy interest coverage of 3.2x indicates manageable debt burden

NUS Investment Risks to Consider

Claude
  • ! Significant 14.3% YoY revenue decline suggests serious headwinds in core business or market saturation in wellness/beauty sector
  • ! Operating margin of only 4.4% is concerning given 69.4% gross margin, indicating operational inefficiency or high SG&A expenses
  • ! Net income surge (+209.3% YoY) disconnected from revenue trend raises quality-of-earnings concerns; likely one-time gains or tax benefits
  • ! Free cash flow margin of only 3.1% despite double-digit net margins indicates potential working capital or capex pressures
  • ! 21 Form 4 insider filings in 90 days may indicate high turnover or potential shareholder concerns

Key Metrics to Watch

Claude
  • * Revenue trend reversal - critical to confirm if decline stabilizes or accelerates
  • * Operating margin expansion - must improve substantially given margin degradation vs. gross profit
  • * Operating cash flow sustainability - free cash flow must normalize relative to net income
  • * Gross margin stability - key competitive advantage that must be protected
  • * Debt reduction progress - opportunity to optimize capital structure given conservative leverage

NUS Financial Metrics

Revenue
$1.5B
Net Income
$160.2M
EPS (Diluted)
$3.18
Free Cash Flow
$46.0M
Total Assets
$1.4B
Cash Position
$238.6M

💡 AI Analyst Insight

The relatively thin 3.1% FCF margin may limit capital allocation flexibility. Strong liquidity with a 2.08x current ratio provides a solid financial cushion.

NUS Profitability Ratios

Gross Margin 69.4%
Operating Margin 4.4%
Net Margin 10.8%
ROE 19.9%
ROA 11.4%
FCF Margin 3.1%

NUS vs Default Sector

How NU SKIN ENTERPRISES, INC. compares to Default sector averages

Net Margin
NUS 10.8%
vs
Sector Avg 12.0%
NUS Sector
ROE
NUS 19.9%
vs
Sector Avg 15.0%
NUS Sector
Current Ratio
NUS 2.1x
vs
Sector Avg 1.8x
NUS Sector
Debt/Equity
NUS 0.3x
vs
Sector Avg 0.7x
NUS Sector

Sector benchmarks are approximate industry averages. Actual sector performance may vary.

Is NUS Overvalued or Undervalued?

Based on fundamental analysis, NU SKIN ENTERPRISES, INC. has mixed fundamental signals relative to the Default sector in 2026.

Return on Equity
19.9%
Sector avg: 15%
Net Profit Margin
10.8%
Sector avg: 12%
Revenue Growth
N/A
Year-over-year
Debt/Equity
0.25x
Sector avg: 0.7x

Note: This is a fundamental analysis based on SEC filings. For P/E ratio, price targets, and market-based valuation, consult financial data providers. This is not investment advice.

NUS Balance Sheet & Liquidity

Current Ratio
2.08x
Quick Ratio
1.40x
Debt/Equity
0.25x
Debt/Assets
42.7%
Interest Coverage
3.20x
Long-term Debt
$204.2M

NUS 5-Year Financial Trend & Growth Analysis

NUS 5-year financial data: Year 2021: Revenue $2.7B, Net Income $173.6M, EPS $3.10. Year 2022: Revenue $2.7B, Net Income $191.4M, EPS $3.63. Year 2023: Revenue $2.7B, Net Income $147.3M, EPS $2.86. Year 2024: Revenue $2.2B, Net Income $104.8M, EPS $2.07. Year 2025: Revenue $2.0B, Net Income $8.6M, EPS $0.17.
Revenue
Net Income
EPS (right axis)

5-Year Trend Summary: NU SKIN ENTERPRISES, INC.'s revenue has declined by 27% over the 5-year period, indicating business contraction. The most recent EPS of $0.17 reflects profitable operations.

NUS Growth Metrics (YoY)

Revenue Growth
N/A
Year-over-year
Net Income Growth
N/A
Year-over-year
EPS Growth
N/A
Earnings per share
FCF Margin
3.1%
Free cash flow / Revenue

NUS Quarterly Performance

Quarterly financial performance data for NU SKIN ENTERPRISES, INC. including revenue, net income, and earnings per share.
Quarter Revenue Net Income EPS
Q3 2025 $364.2M $8.3M $0.17
Q2 2025 $386.1M $21.1M $0.43
Q1 2025 $364.5M -$533.0K $-0.01
Q3 2024 $430.1M $1.3M $0.03
Q2 2024 $439.1M $26.9M $0.54
Q1 2024 $417.3M -$533.0K $-0.01
Q3 2023 $498.8M $1.3M $0.03
Q2 2023 $500.3M $26.9M $0.54

Data sourced from SEC EDGAR 10-Q quarterly filings. Figures may represent quarterly or cumulative values.

NUS Capital Allocation

Operating Cash Flow
$80.3M
Cash generated from operations
Stock Buybacks
$20.0M
Shares repurchased (TTM)
Capital Expenditures
$34.3M
Investment in assets
Dividends Paid
$11.8M
Returned to shareholders

NUS SEC 10-K & 10-Q Filing Analysis

Access official SEC EDGAR filings for NU SKIN ENTERPRISES, INC. (CIK: 0001021561)

📋 Recent SEC Filings

Date Form Document Action
Apr 3, 2026 DEF 14A ef20069131_def14a.htm View →
Mar 27, 2026 8-K ef20069119_8k.htm View →
Mar 20, 2026 8-K ef20068426_8k.htm View →
Mar 12, 2026 4 xslF345X05/form4.xml View →
Mar 9, 2026 4 xslF345X05/form4.xml View →

Frequently Asked Questions about NUS

What is the AI rating for NUS?

NU SKIN ENTERPRISES, INC. (NUS) has an AI rating of HOLD with 62% confidence, based on fundamental analysis of SEC EDGAR filings.

What are NUS's key strengths?

Claude: Exceptionally high gross margin of 69.4% indicates strong pricing power and cost management. Solid balance sheet with 2.08x current ratio, 0.25x debt/equity, and adequate liquidity (238.6M cash).

What are the risks of investing in NUS?

Claude: Significant 14.3% YoY revenue decline suggests serious headwinds in core business or market saturation in wellness/beauty sector. Operating margin of only 4.4% is concerning given 69.4% gross margin, indicating operational inefficiency or high SG&A expenses.

What is NUS's revenue and growth?

NU SKIN ENTERPRISES, INC. reported revenue of $1.5B.

Does NUS pay dividends?

NU SKIN ENTERPRISES, INC. pays dividends, with $11.8M distributed to shareholders in the trailing twelve months.

Where can I find NUS SEC filings?

Official SEC filings for NU SKIN ENTERPRISES, INC. (CIK: 0001021561) including 10-K, 10-Q, and 8-K reports are available on SEC EDGAR.

What is NUS's EPS?

NU SKIN ENTERPRISES, INC. has a diluted EPS of $3.18.

How is the AI analysis conducted?

Two independent AI systems — Claude (Anthropic) and ChatGPT (OpenAI) — analyze SEC EDGAR filings including 10-K annual reports and 10-Q quarterly reports. Each AI evaluates financial health, profitability ratios, balance sheet strength, and growth metrics. The combined rating reflects both perspectives for balanced insights.

Is NUS a good stock to buy right now?

Based on our AI fundamental analysis in April 2026, NU SKIN ENTERPRISES, INC. has a HOLD rating with 62% confidence. Review the strengths and risks sections above before making a decision. This is not investment advice.

Is NUS stock overvalued or undervalued?

Valuation metrics for NUS: ROE of 19.9% (sector avg: 15%), net margin of 10.8% (sector avg: 12%). Higher ROE suggests strong returns relative to peers.

Should I buy NUS stock in 2026?

Our dual AI analysis gives NU SKIN ENTERPRISES, INC. a combined HOLD rating for 2026. Revenue is data pending, with profitability at or below sector average. Always conduct your own research.

What is NUS's free cash flow?

NU SKIN ENTERPRISES, INC.'s operating cash flow is $80.3M, with capital expenditures of $34.3M. FCF margin is 3.1%.

How does NUS compare to other Default stocks?

Vs Default sector averages: Net margin 10.8% (avg: 12%), ROE 19.9% (avg: 15%), current ratio 2.08 (avg: 1.8).

Disclaimer: This analysis is generated by Claude AI (Anthropic) and ChatGPT (OpenAI) based on publicly available SEC EDGAR filings. It does not include stock price data and should not be considered financial advice. All fundamental data is sourced from SEC public domain filings. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.
Data Source: SEC EDGAR | Analysis Date: Apr 3, 2026 | Data as of: 2025-12-31 | Powered by Claude AI