MAX vs AMZN: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AMZN has stronger fundamentals based on our AI analysis.

MAX
MediaAlpha, Inc.
HOLD
45%
Confidence
VS
AMZN
AMAZON COM INC
BUY
81%
Confidence

MAX vs AMZN Fundamental Comparison

Metric MAX AMZN
Revenue $1.1B $716.9B
Net Income $25.6M $77.7B
Net Margin 2.3% 10.8%
ROE 615.9% 18.9%
ROA 6.7% 9.5%
Current Ratio 1.18x 1.05x
Debt/Equity 36.88x 0.17x
EPS $0.39 $7.17

Green = Better metric | Red = Weaker metric

View Full MAX Analysis →
View Full AMZN Analysis →

You Might Also Compare

MAX vs AAPL AMZN vs MSFT MAX vs GOOGL AMZN vs NVDA

MAX vs AMZN: Frequently Asked Questions

Is MAX or AMZN a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AMZN has stronger fundamentals. MAX is rated HOLD (45% confidence) while AMZN is rated BUY (81% confidence). This is not investment advice.

How does MAX compare to AMZN fundamentally?

MediaAlpha, Inc. has ROE of 615.9% vs AMAZON COM INC's 18.9%. Net margins are 2.3% vs 10.8% respectively.

Which stock pays higher dividends, MAX or AMZN?

MAX has a dividend yield of N/A or no dividend while AMZN has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in MAX or AMZN for long term?

For long-term investing, consider that MAX has HOLD rating with 45% confidence, while AMZN has BUY rating with 81% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about MAX vs AMZN?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For MAX vs AMZN, the AI consensus favors AMZN based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.