HUBS vs AMZN: Which is Better to Buy in 2026?

Side-by-side fundamental comparison based on AI analysis of SEC filings

AI Verdict

AMZN has stronger fundamentals based on our AI analysis.

HUBS
HUBSPOT INC
HOLD
70%
Confidence
VS
AMZN
AMAZON COM INC
BUY
81%
Confidence

HUBS vs AMZN Fundamental Comparison

Metric HUBS AMZN
Revenue $3.1B $716.9B
Net Income $45.9M $77.7B
Net Margin 1.5% 10.8%
ROE 2.2% 18.9%
ROA 1.2% 9.5%
Current Ratio 1.67x 1.05x
Debt/Equity 0.00x 0.17x
EPS $0.86 $7.17

Green = Better metric | Red = Weaker metric

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HUBS vs AMZN: Frequently Asked Questions

Is HUBS or AMZN a better buy in 2026?

Based on dual AI fundamental analysis (Claude and ChatGPT), AMZN has stronger fundamentals. HUBS is rated HOLD (70% confidence) while AMZN is rated BUY (81% confidence). This is not investment advice.

How does HUBS compare to AMZN fundamentally?

HUBSPOT INC has ROE of 2.2% vs AMAZON COM INC's 18.9%. Net margins are 1.5% vs 10.8% respectively.

Which stock pays higher dividends, HUBS or AMZN?

HUBS has a dividend yield of N/A or no dividend while AMZN has N/A or no dividend. Check individual stock pages for detailed dividend history and payout ratios.

Should I invest in HUBS or AMZN for long term?

For long-term investing, consider that HUBS has HOLD rating with 70% confidence, while AMZN has BUY rating with 81% confidence. Higher confidence indicates more consistent fundamentals from SEC filings. This is not investment advice - always do your own research.

What do the AI models say about HUBS vs AMZN?

Our dual AI system (Claude by Anthropic and ChatGPT by OpenAI) analyzes SEC 10-K and 10-Q filings independently. For HUBS vs AMZN, the AI consensus favors AMZN based on fundamental metrics including revenue growth, profitability, ROE, and balance sheet strength.